The boutique represents the culmination of an ambitious project started with the aim of creating a complete supply chain for the production and sale of locally raised chickens in the development projects that the Don Bosco 2000 association has been carrying out since 2016. The project, which is part of the strategy to combat irregular migration and involving cooperation for the new generations of Senegalese, involved three young Senegalese at risk of emigration, offering them a real opportunity for training in Italy and a stable job upon their return to Senegal.
During the opening, Fr Giovanni D'Andrea stressed the importance of projects like this for the sustainable development of local communities, while Agostino Sella highlighted the success achieved in making the project economically self-sufficient. Thanks to the innovative model introduced, the young people involved are now able to independently manage the point of sale, guaranteeing a stable future for themselves and their families.
The "Beteya Guinar" boutique, located in Via Medina Coura in Tambacounda, offers high quality products thanks to the implementation of the cold chain, a significant novelty for the local context. In addition, the initiative has introduced innovative forms of sales such as spit chicken, which have already met with great success among local consumers. The event ended with refreshments offered to all participants, during which the commitment of the Don Bosco 2000 Association to continue supporting similar projects in other regions of Senegal was reiterated, thus contributing to the economic and social development of the country.