Seen TV, a South African media company, has amassed over seven million subscribers by producing authentic, inclusive content. "We're creating a more empathetic and understanding world," Wagner-Meyer explained, "by helping Gen Z share their lived experiences."
Leveraging augmented reality (AR) technology, Seen TV's mobile toolkits guide people through the storytelling process, empowering citizens to tell their own stories. "This generation has grown up with the internet and digital devices," Wagner-Meyer noted, "so we need to meet them where they are."
Drawing on a recent Microsoft study that found the average human attention span is just 8 seconds, Wagner-Meyer highlighted 10 key strategies for engaging Gen Z:
- Content Planning: Develop a strategic content calendar to keep audiences engaged.
- Story Selection: Identify narratives that resonate with your target demographic.
- Story Structure: Craft compelling openings and maintain a dynamic pace.
- Catchy Openings: Capture attention from the very first frame.
- Video Formats: Leverage short-form content for platforms like TikTok and Instagram.
- Viral Shooting: Optimize for shareability across social media.
- Story Optimization: Continuously refine and improve your content.
- Thumbnails: Create eye-catching visuals to drive viewership.
- Catchy Share Text: Craft captions and descriptions that encourage engagement.
- Analytics 101: Analyze audience data to inform future content decisions.
"Gen Z values fun, accomplishment, and financial security," Wagner-Meyer observed, "but they also care deeply about health, the environment, and equal access to opportunities." By keeping these priorities in mind, media creators can build meaningful connections with this influential demographic.
Seen TV's approach offers a valuable roadmap for brands, creators, and organizations seeking to amplify diverse voices and foster greater empathy within Gen Z communities.
Laura’s insights offered a valuable roadmap for engaging Gen Z and ensuring every voice is heard and valued.
https://www.infoans.org/en/sections/news/item/21855-italy-shaping-tomorrow-engaging-young-audiences-10-tips-for-targeting-gen-z-audiences#sigProId84001cd5b7
