The previous media era was characterised by one-way messages - the recipient had few tools to respond to the message received. In the age of new media, recipients engage with proposed content interactively, and the sender must expect the recipient to act and interact. Every now and then a new media era comes along and this change is particularly evident right now. There is no doubt that some ways of creating content from a few years ago already seem archaic, because media, especially social media, is changing dynamically.
Fr Maciej Makuła, SDB, a member of the Social Communication Sector, in recent months has been coordinating the activities of "Shaping Tomorrow",the 2024 Communication Conference which will take place from 1 to 7 August 2024 at the facilities of the Pontifical Salesian University (UPS) in Rome.
"The 21st century is characterised by a new era of information exchange, which is entering unknown territory " writes Fr Makuła. "People communicate differently today than 10 years ago, and in 10 years the situation could change radically. The way we communicate and receive content is changing. It is not so much a momentous change as a change of era, both at an institutional and personal level. The Internet, social media or artificial intelligence have revolutionised the way humans interact, especially with modern tools, creating different content and exploring new channels of communication.
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"We invite you to participate in the communication conference that will be held from 1 to 7 August 2024 in Rome" is the exhortation that comes from the Social Communication Sector.
In view of the Conference, the Facebook page and Instagram profile of "Shaping Tomorrow" are already active.
