Rome, Italy - 6 August 2024 - "Is the story that I want to tell is visually appealing? Can it give rise to debates? Can people be interested in it?": these are the three key questions for generating potentially viral digital content, according to Laura Wagner-Meyer, Head of Programmes at the South African media company "Seen TV", during her second talk at "Shaping Tomorrow", the World Social Communication Conference promoted by the Salesians of Don Bosco. During her talk, dedicated to "migrants and refugees in the context of communicating with young people through social media", she emphasized the need to use social media to go beyond the prejudices about migrants and refugees that traditional media often convey; and to do this effectively, she suggested combining the potential of mobile journalism and storytelling. Thanks to the filters and lenses of digital applications, as well as Augmented Reality or the services of Artificial Intelligence, it is possible to make viewers deeply empathize with what migrants and refugees are experiencing and thus arouse involvement, proximity and - ultimately - have a real impact, not only on a communicative but also on a social level.