In this first article, published today, Saturday, Feb. 11, the topic addressed is "External and Internal Communication in the Salesian Family." The author intends to clearly and comprehensively explain the difference between these two types of communication, both fundamental to the credibility of an institution.
"External communication refers to the transmission of information outside the organization, to a wide audience. In this case, the entity aims to build a positive image and to reliably inform those who are not directly involved in the organization about its activities," writes Fr. Makula. Internal communication, on the other hand, is the transmission of messages within an organization to its members. Such statements help people understand the mission and vision, as well as help orient themselves toward the organization's specific activities and plans," he continues.
The principles of so-called corporate communication are then analyzed from a Salesian perspective. The author dwells on how the Salesian Family should communicate both externally, providing "good information about wise educational activities, commitment to the missionary field, or guidance for a profound religious life"; and internally, recalling that "internal communication within the institutions of the Salesian Family is as important as external communication. It consists of planned activities and presupposes specific communication objectives."
The full text of the article can be downloaded here at the bottom of the page and is available in Italian, English, Spanish, French, Portuguese, Polish.
