Rome, Italy - August 2024 - As part of the "Shaping Tomorrow" Social Communication Conference, renowned branding expert Andy Stalman gave an inspiring talk on the importance of branding in today's world. During his talk, Stalman stressed how branding not only defines a brand identity, but also establishes an emotional connection with people. "To put off a good communication strategy is to waste an opportunity," he said. Furthermore, he emphasised the need to adapt to technological and cultural changes in order to remain relevant in an ever-changing market. The "Shaping Tomorrow" World Social Communication Conference, which ends today, has established itself among the various social communication representatives from Salesian provinces around the world as a key space for the exchange of ideas and the formation of new strategies.