Italy - "Shaping Tomorrow": Authenticity, Authority, Awareness, Instantaneousness, Competence, Constancy and Collaboration in the Mission to Communicate
Rome, Italy - 2 August 2024 - In the second working session of the World Social Communication Conference "Shaping Tomorrow", Fabio Bolzetta, journalist and President of the Italian Association of Catholic Webmasters (WECA), offered some examples of changes in the field of communication that are taking place in Italy and that can be taken as a model because they will take place, perhaps with different modalities and timing, in the rest of the world. He illustrated the differences in audiences between the information enjoyed by traditional media (mostly adults) and digital media (young people) - and the dangers of digital information that often depends on algorithms (for certain social networks and apps) or is mediated and interpreted not by professionals but by influencers with their own motivations and interests. "There has never been a time in history when it has been so easy, simple, possible, free, immediate, to communicate... yet we live in a period of intergenerational incommunicability," he further observed, also accompanying the listeners in recognising the opportunities that have developed since web 2.0 and today with the increasingly evident spread of Artificial Intelligence. In the face of the challenges identified, the speaker recalled the centrality of certain values for those who perform the mission of communication: authenticity, authority, awareness, instantaneity, competence, constancy and collaboration.
RELATED ARTICLE(S)
- Italy – Conclusion of the World Conference on Social Communication "Shaping Tomorrow": Don Gildasio Mendes to the Delegates: "Your presence is prophetic"
- Italy – "Shaping Tomorrow": how can the Catholic Church better understand the digital transformation taking place in the modern world?
- Italy – 'Shaping Tomorrow'. Communication with migrants and refugees, listening to their stories
- Italy – Andy Stalman highlights the importance of branding at the "Shaping Tomorrow" World Social Communication Conference
- Italy – 'Shaping Tomorrow': Migrants and Refugees in the Context of Communicating with Young people through Social Media
- Italy – “Shaping Tomorrow”: Engaging Young Audiences – 10 tips for targeting Gen Z audiences
- Italy – Communication with Gen Z and Alpha needs heart over head
- Italy - Shaping Tomorrow: internal and external communication in the Church - the three Popes
- Italy – 'Shaping Tomorrow': the Church in the Digital Age and the approach to New Technologies in Church Communication
- Italy – "Shaping Tomorrow": Good Practices of Evangelization in Social Networks
- Italy – "Shaping Tomorrow": Communication with Migrants and Refugees
- Italy – "Shaping Tomorrow": creators of new languages and paradigms for evangelization, especially in digital environments
- Italy – "Shaping Tomorrow": Epochal Change, Digital Culture and Artificial Intelligence
- Italy – World Social Communication Conference 'Shaping Tomorrow': Glimpses of the Inauguration
- Italy – Opening of the 2024 World Communication Convention "Shaping Tomorrow"