Italy – "Shaping Tomorrow": Good Practices of Evangelization in Social Networks

03 August 2024

Rome, Italy - Aug. 3, 2024 - "Ten good practices of evangelization in social networks, of which the last one is the best": with this catchy beginning Sister Xiskya Valladares returned to the stage of the World Social Communication Conference "Shaping Tomorrow," underway in Rome (Aug. 1-7) to offer in a quick, clear and entertaining way some tricks to be effective in evangelizing and educational communication on the web. Among her suggestions: set relevant and defined goals; know your intended audience well; create relevant and specific content for that audience; have a project mentality, plan and schedule content; capture the audience's attention from the start; optimize content for each platform; keep interaction high with a "call to action" and immediate response to comments; measure and analyze the performance of your actions, and refine your strategy accordingly; take advantage of user-generated content; and finally - most important - take care of Eucharistic life.

 

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