Rome, Italy - August 2024 - More than 150 delegates and social communication experts gathered in the morning of Friday, 2 August 2024 at the inauguration of the World Conference on Social Communication "Shaping Tomorrow", promoted by the Social Communication Sector of the Salesian Congregation and the Faculty of Social Communication Sciences of the Salesian Pontifical University (UPS). Those present, gathered at the Aula Magna of the UPS, were able to listen to the welcome messages and introductory speeches by Fr Maciej Makuła, main coordinator of the event; of the Rector Magnificus of UPS, Fr Andrea Bozzolo; of Fr Gildasio Mendes, General Councillor for Social Communication; and finally of the Rector Major of the Salesians of Don Bosco, Card. Ángel Fernández Artime.