Every now and then a new media era comes along and this change is particularly evident right now. There is no doubt that some ways of creating content a few years ago already seem archaic because media, especially social media, is changing dynamically.
Each new era introduces distinct processes and innovative tools linked to the modernisation of communication and the transformation of the entire culture. Some communication structures are relaxing, others are crystallising, even in the Church, while the public is acquiring unprecedented skills and presents increasingly innovative expectations.
New technologies and the development of the Internet are also changing the way the Church approaches evangelisation. Thanks to devices unknown only a few years ago, the Church has entered pulpits that are seen and heard by billions of people around the world. In theory, almost 3 billion people can follow a news item uttered by Church people on Facebook, for example.
This new era of evangelisation is sometimes perplexing, while at other times it is a challenge that many people are responding to as a gift of the Holy Spirit.
As the author clearly explains, "as far as the Church is concerned, the challenge is to find a balance between evangelisation, the transmission of values and the use of modern media to convey information in a crowded media space."
But to know the media landscape in detail and communication options for the Church today, all you have to do is read the full article by Fr Makuła, which can be downloaded here at the bottom of the page and is available in Italian, English, Spanish, French, Portuguese and Polish.
