With an impassioned speech the speaker recalled that, despite the countless digital options currently available on the market, the human being always remains at the centre of everything, and that, if communication is able to connect people, it manages to transcend every border in the best possible way. The best way to overcome borders, therefore, is precisely communication, and this is concretely achieved in real life.
Digital tools are still tools, they are the means, while the end is people, he stressed again, before offering an assumption to keep in mind to avoid any immobility: "Changing is difficult, but not changing is fatal". Then, taking up a phrase from Saint Francis de Sales, he again encouraged his listeners: "Do not lose heart in the midst of difficulties, changes are necessary to grow".
Citing some data later, he observed that "It is incredible that we spend an average of 7 hours connected to a device, fixed in front of a screen, when we could use the same time to reach our audience and be really ‘connected with them’".
Finally, before concluding, Stalman stressed the priority phase of communication, which is not the expression of the content, but listening, and reiterated the recipe for establishing true relationships: "People want to be heard, while we are experiencing the pandemic of loneliness; yet this is precisely why we need to be connected even more".
