Bolivia - Communicators towards a digital culture
Cochabamba, Bolivia - December 2023 - Communicators from Salesian works in the Bolivia Province and some young people from the Salesian Youth Movement took part from 13 to 15 December in a seminar on the theme "Communicators: Salesian Communication towards a digital culture", held at the Salesian University of Cochabamba. The aim of the event was to explore new forms of communication. Around 25 communicators and collaborators of Salesian communication were trained with new tools, to generate assertive and creative messages aimed at sharing the work and charism of the Salesian spirit. For three days, the participants learned the functions of artificial intelligence as an image generator and editor; they planned a communication strategy starting with graphic design and practised the implementation of journalistic resources in written texts. The Delegate for Social Communication of the BOL Province, Fr Miguel Ángel Córdova, assured that this formation space is a response to the challenge of walking with young people in virtual platforms, with charismatic and creative communication, in the style of Don Bosco.
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