In the context of generational differences, communication sometimes becomes quite complicated and even mutually incomprehensible. This is then compounded by the respective cultural contexts, which either help or hinder communication.
Hence, in his fourth article, Fr. Makuła aimed to illustrate the fundamental differences between generations X, Y, Z, Alpha, and C, as well as the discrepancies in the transmission and reception of messages by these generations.
After describing their characteristics and outlining the temporal boundaries of all these generations, the author rereads the whole thing from a Salesian perspective, asking readers some questions.
What characterizes the different generations in Salesian work, educational work, and in the labor market? What do other generations expect from me in communication? Why is it necessary to adapt the message? What are the motivations of the different generations? How do I manage the representatives of different generations in my institution? How do I manage the communicative conflict arising from different communication approaches?
"These questions," explains Fr. Makuła, "lead to a greater commitment to learning the forms of communication preferred by different generations, as well as to fruitful intergenerational cooperation in many educational projects and works."
The Salesian Family touches on the issues and modes of communication of each young generation with all its awareness. "Technological progress has an impact on culture and also on communication paradigms, which constantly challenge those who work and educate in the spirit of St. John Bosco," the author of the text continues. "Hence the importance of learning about the new generations, which present communicative characteristics and behaviors that are often positively surprising, aided by unprecedented technology and ways of creating communicative processes."
The full text of the article, in pdf format, can be downloaded - in Italian, English and Spanish - here at the bottom of the page.
"We invite you to participate in the communication conference that will be held from 1 to 7 August 2024 in Rome" is the exhortation that comes from the Social Communication Sector.
In view of the Conference, the Facebook page and Instagram profile of "Shaping Tomorrow" are already active.
