Bahía Blanca, Argentina - November 2023 - The Salesian University of Argentina (Unisal), specifically its Faculty of Social Sciences, hosted the 20th National Meeting of Faculties of Communication (Enacom23 in Spanish) from 1 to 3 November. The theme of this meeting was "rethinking communication to the public: roles, messages, formats, technologies". It was three days in which the headquarters of the Salesian House of Higher Education - John XXIII Higher Institute and Unisal - received hundreds of guests, students and communication teachers from different parts of the country. It was an opportunity to reflect, debate and explore the different dimensions of communication, today strongly influenced by technology, artificial intelligence and a constantly changing society. The meeting, convened annually by the Argentine Federation of Faculties of Social Communication, was of a high academic level and allowed us to continue reflecting on the interrelation of communication with culture and society, where the user experience is today a perspective that takes hold in all disciplines. And the world of communication is no exception.