January 12 was the day chosen for the launch of this year's campaign. The various teams, teachers and people to whom it is addressed have been involved in this movement, and the social networks have been filled with the message: #MIRA, #EMOCIÓNATE, #CUIDA, #TRANSFORMA (look, thrill, take care, transform).
“This year we wanted to keep the same slogan. In March, we had the strange feeling that time had stopped. But nothing could be further from the truth, because we all know very well that, for many people and families, all these months have been very difficult. This is why we believe that the campaign has, if possible, even more force. We need to LOOK more, BE MORE EXCITED, TAKE CARE and CARE more and better. And not get lost in the task of TRANSFORMING this world, to make it more humand and liveable," explain the managers of BoscoSocial in the brochure illustrating the campaign.
A campaign that travels closely together with the Rector Major's Strenna proposal for 2021: "Moved by hope: 'See, I am making all things new' (Rev 21.5)" which, as stated by BoscoSocial, does not suffer pandemics, nor limits: “Hope implies yes or yes, it requires being in constant motion,” they add.
Each verb, each action collects some of the feelings experienced in this time of pandemic and which want change. Look beyond the mask with a welcoming gaze. Get excited or be moved beyond the digital world and spread hope. Take care of those close to you, of yourself, with messages that give value to life. Transform through movement, denouncing injustices, with small positive changes that can change the world.
January is the month of good proposals and resolutions, the first month of the year. It is the month of campaigns that challenge action and thought. If yesterday the Vocation Campaign - “In search of heroes” - was launched, today, at BoscoSocial, they propose to watch, get excited, take care and transform this world, perhaps like heroes: why not?
